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Your Super Bowl LIX viewing primer

Your Super Bowl LIX viewing primer

What Fox is doing on Sunday, Terry Bradshaw sets a retirement date (again!) and Amazon Wild Card Playoff news

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Ken Fang
Feb 09, 2025
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Fang's Bites
Fang's Bites
Your Super Bowl LIX viewing primer
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Super Bowl LIX logo — Courtesy NFL Communications

It’s finally here. After waiting two weeks since the NFL Conference Championships, we have the Big Game. Kansas City from the AFC is going for the threepeat while the Philadelphia Eagles from the NFC are vying for revenge after losing Super Bowl LVII in Arizona by a mere field goal.

Fox also broadcast that game, but with Greg Olsen as the analyst with Kevin Burkhardt, Erin Andrews and Tom Rinaldi. This time around, we have Tom Brady sitting next to Burkhardt and Fox will air the game live from the Louisiana Superdome.

Fox is aiming for a new viewership record hoping to outdistance last year’s numbers of 123.7 million for Super Bowl LVIII on CBS, Nickelodeon and Univision.

This year, the Super Bowl will be seen not only on Fox, but on Fox Deportes, Telemundo and on tubi. I predicted that Super Bowl LIX will garner 125.8 million for Programming Insider which would be a record. If the game is close, that number could be right around or even smash that. We shall see.

Inside Fox’s Super Bowl Sunday

Fox NFL Sunday’s crew (L-R); Curt Menefee, Rob Gronkowski, Terry Bradshaw, Howie Long, Jimmy Johnson, Michael Strahan and Jay Glazer. Photo courtesy Fox Sports PR

Fox’s programming day on Sunday begins 11 a.m. ET and goes to about 10:30 p.m. ET. It’s a really big day for the network carrying the Big Game. Let’s take a look at Fox’s programming for Sunday, February 9.

Road to the Super Bowl — 11 a.m.

The NFL Films-produced show, “Road to the Super Bowl,” airs annually on Super Bowl Sunday. This kicks off Fox’s coverage and it takes a look back the season and the moments that led to Super Bowl. According to Fox, this will feature “NFL Films’ classic slow-motion footage and the best of more than 100 players and coaches wired for sound.”

The Madden Cruiser: A Bayou Adventure with Bill Belichick — noon ET

Former New England Patriots coach and now-University of North Carolina head coach Bill Belichick will take a trip on board the fabled “Madden Cruiser” bus. Belichick will head to New Orleans via the Madden Cruiser and will pick up various former players like Ed Reed, Ty Law, Archie Manning plus Fox personalities Curt Menefee, Tom Brady and Michael Strahan.

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